Under the Brave Ads model, the user receives 70% of the associated revenue for their attention (not their data). If/when a relevant ad is found, the browser displays it to the user (trying not to interrupt). Ad-matching happens privately, on the user’s machine (as opposed to invasively, out in the cloud). Instead of sending user-data up into the cloud, Brave Ads sends an ad-catalog down to the user’s device. Today’s online advertising harvests user-data, stores it in remote servers, spreads it across a sea of third-parties, and sells it to the highest bidder.īrave Ads is an opt-in, consent-based model which (intentionally) lacks any harvesting of user data. Perhaps the original comment was made in response to Brave’s novel, privacy-preserving digital ads offering?īrave Ads don’t sell user data, making them distinctly different from today’s online advertising. 5.84 Volume 24h 104,291 50. Here are five ways antivirus software may interfere with your privacy. It would be helpful if you cited the claims themselves I’d be more than happy to discuss any concerns individuals may have with Brave and/or any of the services we offer. Whether they intercept web traffic, sell browser history data, or allow backdoor access to government agencies, many antivirus products are guilty of jeopardizing the very thing they are designed to protect: your data. Brave doesn’t have any customer data to sell it was the “most private” browser as determined by reputable researchers in the industry.

Brave browser selling data